65+ YEARS OF MAGIC
Baby Magic is a true legacy brand – we believe in tradition. and that nothing bonds parents together like shared experiences. Take comfort in knowing that when you bathe your little one with Baby Magic, that just a few short years ago – your parents were probably doing the same. For over 65 years, we’ve been creating magical baby smiles from one generation to another, and bonds that last a lifetime.
Baby Magic History
Baby Magic is Born
Baby Magic, a line of exceptional baby care products that have been loved by generations,..Read more
Baby Magic first commercial ad
Ladies In Waiting Campaign Launches
The Baby Magic ‘Lady in Waiting’ Campaign launched, featuring notable models and actresses in couture..Read more
Ladies In Waiting Show Off Their Newborns
The Baby Magic follow up to the ‘Lady in Waiting’ Campaign launched, again featuring notable..Read more
Baby Magic’s First Commercial Airs
Mennen, the original owners of Baby Magic, launched the first known Baby Magic TV commercial.
Rising Above the Competition
Baby Magic launched a commercial that emphasized the quality of Baby Magic products over other..Read more
Trusted By Generations
Baby Magic has been trusted by generations of parents and doctors alike! This fun commercial..Read more
Great For Mommy, Too!
Baby Magic products are great for babies and for mothers, too, as shown in this 1985..Read more
Naterra Purchases Baby Magic
Baby Magic was purchased by Naterra, and the next chapter of the legacy began!
Baby Magic Launches New Commercial
Talking babies LOVE the Original Scent of Baby Magic Original Lotion. It smells like unicorns..Read more
Happy 65th Birthday, Baby Magic!
Baby Magic celebrated its 65th birthday in October of 2016!
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