Discover the New Magic

Our Promise is to give today’s parents the same great experience that past generations have loved, now featuring wholesome formulas they can trust at a value they will love.

Baby Magic 2in1wash_16oz

2-in-1 Wash

From

Baby Magic - Baby Lotion

Baby Lotion

From

Baby Magic moisturizing lotion

Moisturizing Lotion

Hydrogel Patch

baby magic creamy baby oil_16oz

Creamy Baby Oil

From

Baby Magic calm bath_16oz

Calming bath

Baby Magic cleansing gel_16oz

Cleansing Gel

Baby Magic calmlotion_16oz

Calming Lotion

Cleansing Wipes, Lightly Scented

Cleansing Wipes, Lightly Scented

SPF 50 Mineral Sunscreen

SPF 50 Mineral Sunscreen

cleansing wipes, fragrance free

Cleansing Wipes, Fragrance Free

3-in-1 Wipes