Our Mission is to continue providing solutions for bed time, bath time, and all of the times in between. We believe in tradition, but know when it is important to evolve when it comes to the safety of your little one. Our products have and always will focus on the value of gentle care. So gentle & trusted, that we know you’ll be a fan too. Baby Magic® now features more wholesome formulas with less of the ingredients parents don’t want. We’ve heard your requests and we’re excited to share this new journey with you.
* Baby Magic®
Our Promise is to give today’s parents the same great experience that past generations have loved through our improved products, now featuring wholesome formulas they can trust at a value they will love.