Soothing & smoothing skincare from head to toe

Ultra mild formulations for sensitive skin

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Made With Skin-Loving Ingredients
Dermatologist Recommended
No Phthalates, Parabens, Sulfates Or Dyes
Hypoallergenic

Discover the magic!

Premium baby care formulas that cleanse,
moisturize, soften & soothe all skin types.

Meet the newest additions to the Baby Magic family!

Soothing Collection

Specially formulated for sensitive skin, its nourishing ingredients will leave skin feeling soft and comforted.

Delicate Collection

Good things come in pairs! This naturally-derived duo is the perfect pair for extra sensitive skin and gentle enough for newborns.