Great dads make the world a better place.
The hardest (and best)
job a man can ever have.
You’ll see more real dads of all kinds – single dads, stay-at-home dads, dads working alongside moms – in all of our imagery, online and in our ads.
But it’s not just an advertising change. We’re also partnering with the National Fatherhood Initiative, committing to teaching more men about the importance of fatherhood, and supporting fathers who may not have had a strong father figure themselves.
Does this mean we’re abandoning moms? Far from it! We know moms are doing more than ever, too, both inside and outside the home. We believe the best gift we can give moms is even more involved, more dedicated, more present dads. So join us!
Baby Magic is
making a change.
It’s a change you may have already noticed the past few months. We’re committing to giving today’s dads the credit they deserve for the day-to-day work – the joy, the sweat,
and the lost sleep – of loving their little ones.
Join the cause.
We’d love your help.
Please join us in supporting National Fatherhood Initiative, an organization dedicated to teaching new fathers the importance of fatherhood and equipping them with the knowledge to succeed.To donate, call 1-866-989-2967 or email firstname.lastname@example.org
If you’re a dad, Volunteer to lead a fathering class in your own community. Opportunities are here:
And come back often for more opportunities to make a difference, and more stories of great fathers in action.
Oh, and of course, whether you’re a mom or a dad, you can Buy Now Baby Magic amazing products for bedtime, bath time and all the magical times in between.